First Mate (Assistant Manager)
Department: Retail
Reports To: Captain (Store Manager)
Overview: Responsible for supporting the Captain to build, guide and support the store to bring “Every Day Should Feel This Good” to customers while growing sales and profitability.
Functions & Responsibilities:
Generate Sales:
· Supports store to meet and exceed store financial goals
· Measures and develops crew performance goals to increase profitability
· Actively looks for opportunities to drive additional sales and traffic
· Aware of market competitor activities
· Sources and supports In-Store and Brown House driven events
· Supports and Communicates VVR Brown House initiatives
Customer Experience:
· Personally exemplifies Shep and Ian’s vision of “ Every Day Should Feel This Good” to our customers through “Hosting the Party”
· Develops customers into repeat shoppers though information gathering, customer follow-up and email capture
· Educates crew and customers regarding product information and brand initiatives
· Ensures store practices and procedures support a positive customer experience (holds and store specific services)
· Collects and encourages crew to solicit customer feedback to better product and store environment
Crew Development:
· Maintains welcoming fun, engaging, energetic yet professional store environments that adhere to all HR policies and laws
· Creates schedules to support an engaging customer service environment
· Develops and educates crew members
· Creates and supports manager and crew meetings and team building exercises
· Recognizes and rewards crew performance
· Builds an environment that fosters open and respectful communication with crew and Corporate partners
· Maintains brand appropriate talent pool to fill open positions in a timely manner by proactive recruitment and networking
· Assists Captain(Store Manager) in conducting regularly scheduled interviews to identify and hire on the best talent for stores
Operations:
· Supports store compliance with operational standards, expectations and federal law
· Supports crew in planning and executing direction in a timely manner
· Evaluates store operations for opportunities to enhance efficiency, productivity and profitability
· Maintains efficient merchandise controls
· Develops loss prevention awareness among all crew members
· Supports Store to consistently meet payroll expectations
· Exercises prudence regarding personal/team expenses and supply management
Merchandising:
· Supports store merchandising to reflect current compass, brand initiatives and local customer needs
· Actively looks for replenishment opportunities through restocking and Home Office partnership
· Audits store cleanliness, folding and visual standards
· Supports management team to make merchandise moves based on sell-through and customer feedback to drive business
Requirements:
· 9+ months as Assistant Manager in similar volume, type business
· One to two years retail experience
· Strong interpersonal communication and customer service skills
· Ability to plan, manage time, and make decisions in a fast-paced environment
· Proven success in Staff development and mentorship
· Competition and industry awareness
· Commitment to career growth of self and others
· Team focused, Confident, and professional
· Smart, intelligent, fun, goal orientated, and driven by Integrity
· Strong verbal and written skills
· Ability to perform effective selling techniques to achieve sale and repeat business
· Excellent retail business acumen including selling skills, visual presentation, and sales analysis
· Ability to work a flexible schedule including holidays, overnights, weekends
· Ability to actively supervise the sales floor
· A passion for making people happy
· Belief in leading by example and likewise, exude a leadership as service mentality
· Excited to recruit, train, motivate and inspire as a large piece of your day-to-day responsibilities to your team
· Excellent organizational skills
· Accuracy and attention to detail
· Ability to effectively receive and communicate feedback
· Proactive and experienced in networking
· Passion for the vineyard vines brand
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