Our Story
In 1998, we were stuck behind desk jobs we didn’t like…and, we were miserable. So, we quit.
We tossed our business suits for bathing suits, got our wisdom teeth pulled while we still had coverage and signed up for every credit card we could. On the same day, within ten minutes of each other, we walked out of our jobs, grabbed a drink and started chasing the American Dream. Keep reading…
CEOs, co-founders & brothers
(Slightly longer version)
We’re brothers who grew up spending every summer on Martha’s Vineyard.
We joke about it now, but we’d wait nine months to live the Good Life for those three on the Vineyard with our friends and family. We were in bands, we started businesses, and we combined what we made to buy the best old boat we could find, so we could get out on the water, go fishing and escape.
In 1998, we were stuck behind desks in jobs we didn’t like…and, we were miserable. So, we quit. We tossed out business suits for bathing suits, got our wisdom teeth pulled while we still had coverage and signed up for every credit card we could. On the same day, within ten minutes of each other, we walked out of our jobs, grabbed a drink and started chasing the American Dream.
What a ride it’s been! We’ve grown across the whole country, from the Vineyard all the way to California, and met some incredible people along the way. We’re the Official Style of the Kentucky Derby, the Premier Lacrosse League and the Head of the Charles Regatta…and we sell a lot more than just ties! From performance gear and comfortable layers to beachy swimwear and our original silks, we’ve got any and everything you need to get out there and live the Good Life.
Some things have changed over the years, but we’re the same at our core. We’re still having a ton of fun, hanging with Real Good People and sharing the gift of the Vineyard with everyone we can.
Thank you for your support,
Co-founders & brothers
“We had plenty of doors slammed in our faces, but it’s like they say: When one door closes, go in through the window.”
Real Good People
In 2006 we decided it was time to start sharing your stories. Who needs models when you have the best friends, family & customers in the world?
- Galen Kirby The Good Life, By Design
- Alie & Liza Toppa Third Time’s A Charm
- Perry Raso The Good Life On Deck
- Will Blumberg Acing The Good Life
- Andre Arguimbau The Art Of Doing It All
- Rome Kirby Life On The Water
- Madeline and Reed Baldridge Coastal Couple's Goals
- Shane Granigan The Best Kind of Board Meeting
- Marcus Shell A Recipe for Success
- Pierre Weber No Such Thing As An Offseason
- Nick Voulgaris III By Land And Sea
- Bryan Goulart Gone Fishin’
- Ryan Chadwick Places To Go & People To See
- Joni Brosnan A Breath Of Fresh Air
- Joe Gaviola The End Is The Beginning
- Shannon Carleton At The Helm In The Hamptons
- J.T. Poston The Postman Delivers
- Holly Thaggard The Future Looks Bright
- Norm, Jimmy and Jack Bloom Family Tides
- Adam Crook From The Slopes To The Surf
- Brittany Meyers On Wind And Waves
- Seth Webb This Must Be The Place
- Tom Pinfold Life On The Breeze
- Tommy Nolan & Candice Hopkins What’s Cooking In The BVI
- Parker Olen Tapping Into Maine's Beer Scene
- Jordan Parks Portrait Of A Portland Artist
- Louise Lynch Coming Home To Maine
- Ryan Adams Love Letters To A Coastal Town
- Erin Ovalle The Art of Storytelling
- Jackie Greaney & Paul Havel Old Meets New In Kennebunk
- Victoria Ford Classic Style On The Carolina Coast
- Ryan & Missy Green Love & The Good Life in the Lowcountry
- Félix Landrum Crafting Cocktails and Memories
- Luke, Bryan & Ben Catch Of The Day
- Analise Andrews Someone's In The Kitchen
- Connor & Natalie Flamm Flying The Flats
- Ben Hermelin Life In The Key Of Sea
- Phillip Muller Life On The Breeze
- Eddy Stakelborough Cooking Up Paradise
- Billy Kearins Paradise Found
- Billy Litmer Leading The Way
- Gary Skrobeck Jr. & Skip Paxton Tradition On The Fly
- Katie Holtkamp Chasing Color
- Matt Smukall Researchers in Paradise
- Lawson & Jason Surf & Turf
- MARKUS EDEGRAN Chasing The Wind
- CARLY MEJEUR Charting Her Course
- Evan Langford & Daniel Vail Sailgating on the Virginia Coast
- Jenny Tatelman Life on the Fly
- The Headington Family California Dreaming
- Andrew Earley From the City to the Sea
- Nate Richter The Young Man & The Sea
- Samara Walshe 2018 Optimist Girls National Champion
- Brett Ekblom Building a Dream
- Jesse Leboeuf “If it swims, I’ve caught it.”
- Nate Weinbaum No Days Off
- Janne Kouri The NextStep Founder
- Rhett Jacobi Bound For Baja
- Dominic & Tristano Manzo Road tripping with the Manzo brothers
- Taylor Barit Life Beneath the Surface
- DELPHINE HARTSHORN A Turks & Caicos Expert
- SANDY MORET Fly Fishing Master
- DHANI JONES Athlete, Philanthropist, Adventurer
- BARBARA ERICKSON President and CEO of The Trustees of Reservations
- ABBIE SCHUSTER Abbie on the Fly
- TAYLOR INGRAHAM Fishin' Down a Dream
- Scott Bryant Ingrained in Our Story
- Robbie & Jonathan Greenglass Weekend Warriors
Real Good Partners
- The Premier Lacrosse League Building a sport, one game at a time.
- GLSEN CREATING A BETTER WORLD FOR LGBTQ+ STUDENTS
- Camp Southern Ground Where Goodness Grows
- Wicked Strong vineyard vines, Mass General Hospital & The Boston Marathon
- Sam Kennedy President & CEO of the Boston Red Sox
- K9s for Warriors Giving a New Leash on Life to Rescue Dogs and Military Heroes