vineyard vines x Discovery Shark Week Collection is Back!

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An image of the Florida Shark Diving Team

Erick and Asa test the waters before checking out what’s below the surface. We spent time with the Florida Shark Diving team to learn more about their tagging research.

To learn more and book your own adventure (if you dare!), visit floridasharkdiving.com.

We can’t wait for another year of our limited-edition collaboration with Shark Week—airing July 28th on Discovery. We’re proud to bring even more exciting products that the whole family will love. For us, Martha’s Vineyard is a home base like no other, and its connection to Shark Week (Jaws is one of our favorite movies) makes it extra special. Because whether you’re into whales or sharks, it’s a big beautiful ocean that brings us together. Dive right in, the water’s fine. #SHARKWEEK #EDSFTG

SHOP STYLES FOR HIM

Sink your teeth into t-shirts, hats, fin-flops & more

assortment of vineyard vines shark week t-shirts

Our buddy Nate Weinbaum spent some time testing out these jaw-some styles.

Snag some sleek Shark Week gear.

Look out for the land shark!

SHOP STYLES FOR HER

Can’t chews just one? Try one of each!

Meet Dené Roth

Dené Roth has worked with numerous diving and maritime organizations as a dive instructor and conservationist, spent time with the Florida Shark Diving team, helped lead ocean clean-up efforts and educational programs, and continues to teach people how to dive. (She’s also somehow found time to become a wedding planner in her adopted home of the Florida Keys.)

We’ve known Dené for years, and we’re always happy when we get to head down to Florida for Shark Week™ and catch up with her and her friends. Whether we’re tagging sharks or just hanging out, Dené always reminds us how to live the Good Life—just add in a little sun, sand and salt water. (And in this case, some sharks.)