2024 Kentucky Derby Guide | vineyard vines

In 1875, attendees at the inaugural Kentucky Derby® were witnessing the birth of a great American tradition. Now, as we saddle up for the 150th Run for the Roses®, we’re proud vineyard vines—the Official Style of the Kentucky Derby—has become as ingrained in this iconic event as the mint juleps, eye-catching hats and the first Saturday in May.

As always, our 14th Derby Collection pays tribute to the indelible icons of the Most Exciting Two Minutes in Sports®. Whether at Churchill Downs or at home, we hope you enjoy the party as we celebrate this landmark running of the Kentucky Derby with the brightest colors, best fits and most fun you can have in fashion.

SHOP MEN SHOP WOMEN SHOP KIDS

Stylish
Beginnings
Trends may change, but people have been dressing to the nines since the beginning. Check out some of the most iconic looks throughout the years.

Buttoned Up
Three-piece suits, high collars and properly polished pieces—we’d expect nothing less of the 1930s.

Checks Out
Post-war America was feelin’ pretty good. And it showed in their colorful patterns and plaids.

Well Suited
The late ‘60s were a time of tie dye, patchwork and paisley. But the classics still found their way to dapper Derby Day dressing.

More is More
As was the case everywhere in the ‘70s, oversized collars and lapels were—quite literally—the big thing.

Hats Off
As it became fashionable for women to attend horse races in the 19th century, the most affluent among them donned statement-making hats to display their status. All these years later, the hulking headwear is still a hallowed Derby tradition.

Whale Watching
2010 marked the first year of vineyard vines as the Official Style of the Kentucky Derby. And racegoers have looked forward to our Kentucky Derby Collection every year since.

Today
As always, our 14th collection, inspired by 150 years of horse racing tradition, brings the brightest colors, boldest prints and most eye-catchingly classic pieces to this year’s Kentucky Derby Day.

The Women’s Kentucky Derby Style Guide Fascinators and florals rightly grab the spotlight. Discover all the ways to look ready and ravishing for the first Saturday in May.

Guide to Churchill Downs

Learn all you need to know about navigating the iconic racetrack.

Kentucky Derby Cocktails Guide

How to make the classic Mint Julep & more.

Kentucky Derby Party Playlist Guide

Keep your party poppin’ with these Derby Day-inspired tracks.

Plan Your Kentucky Derby Party

Churchill Downs isn’t the only place hosting a party on May 4th. Learn how to bring a bit of My Old Kentucky Home to your Derby Day celebrations.

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Stylish
Beginnings
Trends may change, but people have been dressing to the nines since the beginning. Check out some of the most iconic looks throughout the years.

Stylish
Beginnings
Trends may change, but people have been dressing to the nines since the beginning. Check out some of the most iconic looks throughout the years.

Buttoned Up
Three-piece suits, high collars and properly polished pieces—we’d expect nothing less of the 1930s.

Buttoned Up
Three-piece suits, high collars and properly polished pieces—we’d expect nothing less of the 1930s.

Checks Out
Post-war America was feelin’ pretty good. And it showed in their colorful patterns and plaids.

Checks Out
Post-war America was feelin’ pretty good. And it showed in their colorful patterns and plaids.

Well Suited
The late ‘60s were a time of tie dye, patchwork and paisley. But the classics still found their way to dapper Derby Day dressing.

Well Suited
The late ‘60s were a time of tie dye, patchwork and paisley. But the classics still found their way to dapper Derby Day dressing.

More is More
As was the case everywhere in the ‘70s, oversized collars and lapels were—quite literally—the big thing.

More is More
As was the case everywhere in the ‘70s, oversized collars and lapels were—quite literally—the big thing.

Hats Off
As it became fashionable for women to attend horse races in the 19th century, the most affluent among them donned statement-making hats to display their status. All these years later, the hulking headwear is still a hallowed Derby tradition.

Hats Off
As it became fashionable for women to attend horse races in the 19th century, the most affluent among them donned statement-making hats to display their status. All these years later, the hulking headwear is still a hallowed Derby tradition.

Whale Watching
2010 marked the first year of vineyard vines as the Official Style of the Kentucky Derby. And racegoers have looked forward to our Kentucky Derby Collection every year since.

Whale Watching
2010 marked the first year of vineyard vines as the Official Style of the Kentucky Derby. And racegoers have looked forward to our Kentucky Derby Collection every year since.

Today
As always, our 14th collection, inspired by 150 years of horse racing tradition, brings the brightest colors, boldest prints and most eye-catchingly classic pieces to this year’s Kentucky Derby Day.

Today
As always, our 14th collection, inspired by 150 years of horse racing tradition, brings the brightest colors, boldest prints and most eye-catchingly classic pieces to this year’s Kentucky Derby Day.

The Men’s Kentucky Derby Style Guide From bright blazers to trackside tees, learn about everything he needs to look dapper for the Derby.

The Women’s Kentucky Derby Style Guide Fascinators and florals rightly grab the spotlight. Discover all the ways to look ready and ravishing for the first Saturday in May.

The Women’s Kentucky Derby Style Guide Fascinators and florals rightly grab the spotlight. Discover all the ways to look ready and ravishing for the first Saturday in May.

Guide to Churchill Downs

Kentucky Derby Cocktails Guide

Kentucky Derby Party Playlist Guide

Plan Your Kentucky Derby Party

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StylishBeginnings Trends may change, but people have been dressing to the nines since the beginning. Check out some of the most iconic looks throughout the years.

StylishBeginnings Trends may change, but people have been dressing to the nines since the beginning. Check out some of the most iconic looks throughout the years.

Buttoned Up Three-piece suits, high collars and properly polished pieces—we’d expect nothing less of the 1930s.

Buttoned Up Three-piece suits, high collars and properly polished pieces—we’d expect nothing less of the 1930s.

Checks Out Post-war America was feelin’ pretty good. And it showed in their colorful patterns and plaids.

Checks Out Post-war America was feelin’ pretty good. And it showed in their colorful patterns and plaids.

Well Suited The late ‘60s were a time of tie dye, patchwork and paisley. But the classics still found their way to dapper Derby Day dressing.

Well Suited The late ‘60s were a time of tie dye, patchwork and paisley. But the classics still found their way to dapper Derby Day dressing.

More is More As was the case everywhere in the ‘70s, oversized collars and lapels were—quite literally—the big thing.

More is More As was the case everywhere in the ‘70s, oversized collars and lapels were—quite literally—the big thing.

Hats Off As it became fashionable for women to attend horse races in the 19th century, the most affluent among them donned statement-making hats to display their status. All these years later, the hulking headwear is still a hallowed Derby tradition.

Hats Off As it became fashionable for women to attend horse races in the 19th century, the most affluent among them donned statement-making hats to display their status. All these years later, the hulking headwear is still a hallowed Derby tradition.

Whale Watching 2010 marked the first year of vineyard vines as the Official Style of the Kentucky Derby. And racegoers have looked forward to our Kentucky Derby Collection every year since.

Whale Watching 2010 marked the first year of vineyard vines as the Official Style of the Kentucky Derby. And racegoers have looked forward to our Kentucky Derby Collection every year since.

Today As always, our 14th collection, inspired by 150 years of horse racing tradition, brings the brightest colors, boldest prints and most eye-catchingly classic pieces to this year’s Kentucky Derby Day.

Today As always, our 14th collection, inspired by 150 years of horse racing tradition, brings the brightest colors, boldest prints and most eye-catchingly classic pieces to this year’s Kentucky Derby Day.

The Men’s Kentucky Derby Style Guide From bright blazers to trackside tees, learn about everything he needs to look dapper for the Derby.

The Women’s Kentucky Derby Style Guide Fascinators and florals rightly grab the spotlight. Discover all the ways to look ready and ravishing for the first Saturday in May.

The Women’s Kentucky Derby Style Guide Fascinators and florals rightly grab the spotlight. Discover all the ways to look ready and ravishing for the first Saturday in May.

Guide to Churchill Downs

Kentucky Derby Cocktails Guide

Kentucky Derby Party Playlist Guide

Plan Your Kentucky Derby Party

Enter Delivery Address

Enter Delivery Address

Stylish
Beginnings
Trends may change, but people have been dressing to the nines since the beginning. Check out some of the most iconic looks throughout the years.

Stylish
Beginnings
Trends may change, but people have been dressing to the nines since the beginning. Check out some of the most iconic looks throughout the years.

Buttoned Up
Three-piece suits, high collars and properly polished pieces—we’d expect nothing less of the 1930s.

Buttoned Up
Three-piece suits, high collars and properly polished pieces—we’d expect nothing less of the 1930s.

Checks Out
Post-war America was feelin’ pretty good. And it showed in their colorful patterns and plaids.

Checks Out
Post-war America was feelin’ pretty good. And it showed in their colorful patterns and plaids.

Well Suited
The late ‘60s were a time of tie dye, patchwork and paisley. But the classics still found their way to dapper Derby Day dressing.

Well Suited
The late ‘60s were a time of tie dye, patchwork and paisley. But the classics still found their way to dapper Derby Day dressing.

More is More
As was the case everywhere in the ‘70s, oversized collars and lapels were—quite literally—the big thing.

More is More
As was the case everywhere in the ‘70s, oversized collars and lapels were—quite literally—the big thing.

Hats Off
As it became fashionable for women to attend horse races in the 19th century, the most affluent among them donned statement-making hats to display their status. All these years later, the hulking headwear is still a hallowed Derby tradition.

Hats Off
As it became fashionable for women to attend horse races in the 19th century, the most affluent among them donned statement-making hats to display their status. All these years later, the hulking headwear is still a hallowed Derby tradition.

Whale Watching
2010 marked the first year of vineyard vines as the Official Style of the Kentucky Derby. And racegoers have looked forward to our Kentucky Derby Collection every year since.

Whale Watching
2010 marked the first year of vineyard vines as the Official Style of the Kentucky Derby. And racegoers have looked forward to our Kentucky Derby Collection every year since.

Today
As always, our 14th collection, inspired by 150 years of horse racing tradition, brings the brightest colors, boldest prints and most eye-catchingly classic pieces to this year’s Kentucky Derby Day.

Today
As always, our 14th collection, inspired by 150 years of horse racing tradition, brings the brightest colors, boldest prints and most eye-catchingly classic pieces to this year’s Kentucky Derby Day.